With the prevalence of non-official sponsors associating themselves with professional sports teams and events, the practice of ambush marketing has become an increasingly  familiar legal issue.

Ben Stevens, trainee, discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events without breaching legal rights.

This article was first published in Small Business, July 2015.

 

Ambush marketing professional sports and small businesses - Small Business - July 2015.pdf