The Court of Appeal of England and Wales has handed Nestlé a setback in its efforts to secure trade mark protection for the four-finger KitKat shape.

Guy Wilmot comments on the appeal court's ruling, indicating that "shape marks will be increasingly difficult to obtain."

Blow for Nestlé as court sets high bar for registration of shape marks is available via subscription in the World Trademark Review magazine.

Guy is a partner in the corporate and commercial team and advises clients on business start-ups, branding, copyright and intellectual propertycommercial contractse-commerce, ITC and corporate affairs.

Find our more about our expertise on intellectual property law.