Recently, it was reported that the ‘smiley’ face is the world’s most popular emoji. This raises the question of whether an emoji design is owned by anyone, and how it can be protected.

Partner Guy Wilmot discusses trade marks and copyright surrounding the emoji brand and its lucrative nature.

Make your mark: What’s a smile worth? is available to read in City AM.

Guy is a partner in the corporate and commercial team and advises clients on business start-ups, branding, copyright and intellectual property, commercial contracts, e-commerce, ITC and corporate affairs.

Find out more about our expertise in intellectual property.