The EU Trade Mark Regulation was introduced by the European Union in March 2016 to harmonise trade mark law.

Significant changes which came into effect included changing the name from Community Trade Mark to European Union Trade Mark, fee structures and the definition of what is permitted as a trade mark.

Partner Guy Wilmot appears in LexisNexis discussing the impact of the changes introduced and outlines the next steps that practitioners should take following the reforms.

Guy is an expert in contesting and defending UK, European and international trade marks. He advises on the suitability of brands for trade mark protection and deals with trade mark applications and any contests to trade mark applications. His expertise includes challenging trade mark applications if they infringe on a brand.

What is the latest on EU trade mark reforms? - Russell-Cooke in LexisNexis.pdf