There has been a lot of publicity in recent weeks surrounding those that are involved in the selling of 'fake reviews' including the owner of an Italian promotions company being convicted and imprisoned for selling fake reviews to hundreds of hospitality businesses across Italy in order to raise their profile on TripAdvisor.
Consumer rights in the United Kingdom are protected by various statutory bodies such as the Police, Trading Standards and the Consumer & Markets Authority who use various statutory and common law protection afforded by the law (in both civil and criminal jurisdictions) to protect individuals from those who seek to mislead others by fake online reviews.
Fake Online Reviewers in the UK is available to read on the issuu website.
Matt Bosworth appears in Caterer, Licensee and Hotelier saying "it is in everyone's interest to ensure that online reviews - whilst often subjective in nature - are not fraudulent at their inception."
Matt is a partner and is head of the regulation and sports law team. He specialises in professional disciplinary matters, financial regulatory matters and the protection of intellectual property rights and copyright in both civil and criminal matters.