Origin stories

A series of Q&As with some of our startup clients who are founders or leaders.

Origin stories

Origin story: noun. a backstory, or established background narrative that informs the identity and motivations of heroes and villains.

Origin stories

We dig a little into their origin story – how have they got here and what are their motivations?


We question some of our clients to discover their origin story – what has brought them to where they are now and what does the future hold for them? Obviously, they are all heroes to us…