The power of incremental change: how small steps are shaping our environmental impact
In our recently published Responsible Business Report, one theme stands out across our environmental work: meaningful progress is often achieved not through sweeping transformation, but through steady, practical improvements over time that constitute ‘incremental change.’
For Alix Rejman, legal director in our regulation and public law team and Head of Environment on our Responsible Business Committee, this philosophy reflects the reality of how sustainable progress actually happens. “Incremental change is about recognising that progress often comes from a series of small, achievable steps rather than one major initiative,” she explains. “When you consistently look for practical improvements - upgrading lighting, refining recycling, reducing energy waste - those individual actions build into something meaningful.”
Environmental responsibility is often associated with large-scale projects or ambitious targets. But organisations frequently operate within constraints, particularly in shared or leased buildings where structural changes may not be possible. Our approach acknowledges those limits while focusing on what we can control. “We don’t always have scope for major interventions, but we can still identify opportunities to make each part of our operations a little more efficient. Over time, those smaller steps add up and make a noticeable difference.”
Water usage, energy efficiency and waste reduction
At a practical level, that means continually reviewing how our workplaces function and asking where efficiencies can be made. Water usage is one example. Sensor taps installed in our Putney office help prevent unnecessary flow, while shower restrictors reduce both water consumption and the energy required to heat it. Waterless urinals contribute further to lowering overall use. Collectively, these changes support a steady reduction in our water footprint.
Energy efficiency is another area where incremental action delivers results. Motion-sensor lighting ensures lights are not left on unnecessarily, and LED fittings are being introduced across our offices to cut electricity consumption and reduce maintenance needs. We have also begun tackling standby power use - often an overlooked source of energy waste - by rolling out smart power strips that automatically switch off peripheral devices. “Background energy loss is easy to miss,” says Alix, “but it’s exactly the kind of thing incremental thinking can address. Small adjustments in how equipment operates can significantly reduce waste over time.”
Waste reduction demonstrates how consistency can be just as important as innovation. Recycling systems for food waste, mixed materials, coffee pods and batteries are now well established across the firm, supported by growing awareness among colleagues. We are also reviewing everyday supplies such as paper products and hand towels to ensure they meet our sustainability standards. “Sometimes progress isn’t about introducing something new. It’s about refining what you already do so it stays aligned with your environmental goals.”
Even in areas where resource use cannot be eliminated entirely, incremental improvements can still reduce impact. Essential printing, for example, can be produced through carbon-neutral services that calculate and offset emissions through verified credits. Initiatives like this ensure that necessary business activities are carried out as responsibly as possible.
Looking forward and maintaining momentum
Perhaps the most important change is cultural. Across the firm, there is growing recognition that sustainability does not have to be complex or disruptive to be worthwhile. “What’s really shifted is awareness. People are increasingly proactive about spotting small opportunities and acting on them. That mindset is just as important as any single initiative.”
Looking ahead, our focus is on maintaining that momentum. Some years may bring larger projects; others will centre on refining existing practices.
Our aim is to keep raising the bar. As long as we stay curious and committed to improvement, we can keep moving in the right direction.
By embedding this approach into everyday decisions, we are showing that environmental responsibility is not defined by a single initiative, but by a mindset that values thoughtful action, consistency and long-term impact.
To read more about our environmental commitments, read our Responsible Business Report 2025-6.
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